Loyalty program fore-commerce
Challenges for
e-commerce
Discounts are not enough to retain customers
Competition with more resources can very easily “overpower” your discounts, so it is necessary to offer an added value besides the discount itself.
Fear of specialized e-commerce brands
Competing with platforms such as Amazon or eBay is possible only if you have loyal consumers.
Customers want
engagement
Online customers can be loyal, but you need to give them a reason to stay in daily contact with your brand.
Key benefits for
e-commerce
- Better competitive position
E-commerce brands that offer an attractive loyalty program have an advantage over the competition as they attract and retain more customers, which helps build a competitive advantage in the market.
- Increasing repeated purchases
Through loyalty programs, e-commerce brands can encourage repeated purchases by offering special offers, discounts or rewards for loyal customers. This helps maintain long-term relationships with customers and encourages them to return regularly.
- Increasing average purchase value
Customers who participate in loyalty programs are often more inclined to spend more in order to achieve or get more rewards or points as soon as possible.
- Data on customer habits
Loyalty programs allow for collecting useful information about customers, such as their purchasing habits, preferences and purchase history. This information can be used to adjust marketing strategies and offers in order to better suit customer needs.
