Loyalty program for the food and beverage industry
Challenges for
the food and beverage industry
Impulsive buying dominates consumer habits
People want to try new things, so a decrease in the consumer base is a common problem. Without brand love, consumers will not remain loyal.
Selling through others reduces your reach
When you sell your products through retail chains, you often do not have a direct connection with customers, which results in a lack of information.
A gap between online and offline purchases
You need a meaningful way to connect online and offline shopping in order to build loyal customer profiles.
Key benefits for the food and beverage industry
- Linking customer profiles online and in store
Through the POS system integration, you connect your customers’ purchases and activities across all platforms, which gives you the opportunity to better analyze their habits and expectations.
- Tiers, points and benefits
Use the tiered loyalty program as well as the advanced mechanics of combining several loyalty programs in order to connect to the customer in the long term and prevent the outflow to the competition.
- Digital loyalty cards
Unlike physical ones, digital loyalty cards are always available to the customer either through a mobile app or at the cashier at the POS with certain validation of the customer’s identity and profile. As a result, they are more convenient, useful, and customers are more willing to use them.
- Surprises
Build emotional connections with pleasant customer surprises in the form of new flavors, monthly rewards, birthday specials and e-mail greetings.
